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Marketing with Meaning

Marketing with Meaning
  • #: 114305
  • Price: free ($0.00) In Apple Store
  • Category: Books
  • Updated: 2009-10-15
  • Current Version: 2.0
  • 2.0
  • Size: 3.30 MB
  • Language: English
  • Seller: Bridge Worldwide
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © 2009 Bridge Worldwide
  •  Add to Favorite apps

 

Description

Marketing with Meaning (MWM) is shattering the traditional paradigm of interruptive marketing to create a new marketing model based on value and meaning.

Consumers are leading a quiet revolution against traditional marketing. Digital and new technologies increasingly give them the freedom to tune out messages.

A new model is forming based on providing experiences that consumers want to engage with. We call this Marketing with Meaning. The shift from “telling and selling” to building relationships has begun.

MwM gives you a shortcut to get connected with:

A read-along companion full of links to content discussed in the book

The latest MwM buzz from Twitter

MwM scoop with updates from the site

What's New in Version 2.0

A list of links to content discussed in the book, arranged by chapter and listed by page number.

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The information may be outdated (2011-04-12 22:20:52). For actual information go to iTunes

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